Recruitment & Selection Marketing
The right marketer knows where growth is and turns your market position into a competitive advantage.
Filling a key marketing position is not an operational choice, but a strategic investment in commercial strength. We assist SME / SME+ entrepreneurs in the recruitment & selection of marketing professionals who connect marketing to the strategy of the organization. To this end, we remain actively involved in the first year, because it is precisely then that it is determined whether this investment actually pays off.
A selection of our Marketing assignments
Mis-hires at the marketing level
Marketing is one of the most visible positions within an organization and at the same time one of the most difficult to fill well. Not because there are too few candidates, but because expectations are rarely well defined.
Most mismatches do not arise from lack of expertise, but because organizations are looking for execution when they actually need someone to give direction. Or the other way around: recruiting a strategist in an organization that still lacks structure and strength. This difference often becomes visible late in the selection process, with the result that marketing is busy but contributes little: efforts become fragmented, the connection with sales is lacking and the market position remains unused.
For 35 years we have been assisting entrepreneurs in the recruitment & selection of marketing professionals who actually contribute to commercial growth.
Marketing as an engine of commercial growth
We work for SME / SMB+ organizations, from startups and growing scale-ups to established family businesses, where marketing plays an increasing role in achieving commercial objectives and strengthening market position.
Many clients are at a recognizable tipping point. Marketing is becoming more important for growth, but the current interpretation no longer matches the ambitions of the organization. For example, marketing is largely outsourced, while the need arises to bring that responsibility closer to the organization so that it can be switched faster and marketing becomes more strongly linked to sales and strategy.
We also regularly work for organizations with a compact marketing team in need of direction, prioritization and leadership. What worked in an earlier phase is not automatically appropriate for the next step of growth.
With the Velde Method, we therefore start not with a job title, but with the strategic question: what role should marketing play in the next phase of growth? What commercial impact is expected? And what type of professional fits that role?
Wondering if this fits your situation?
Strategic acuity before we search
We start with your organization’s ambition and the contribution that marketing must make in concrete terms. What commercial impact is envisaged? What role should marketing play in relation to sales and the rest of the organization? Only when that is clear do we translate it into a concrete and targeted search profile.
Substantiated selection on direction and impact
With in-depth conversations and targeted assessments, we make visible what a resume does not tell you: ownership, commercial sensitivity and the ability to have marketing contribute structurally to growth. This way, choices are not only based on experience or knowledge of specific channels, but on behavior and actual impact.
A fee that aligns with your interests
Our fee is a fixed investment, spread over 5 installments, regardless of the candidate’s salary level. We send the final invoice only when the first year of service has been successfully completed. Our interest thus runs parallel to your interest: sustainable impact at the marketing level.
Clear positioning within the organization
A new marketing professional directly impacts collaboration with sales, management and other departments. We map out in advance the role of marketing, where mandates are needed and how priorities will be set, so there is clarity on responsibilities and expectations from day one.
Guidance in the first year
It is precisely during the first year that it becomes visible whether marketing realizes the desired structure and commercial impact. We evaluate after 6 and 12 months whether expectations, cooperation and results are in balance, so that a good start grows into structural strengthening of marketing within the organization.
Unconditional guarantee
In the unlikely event that the placement proves unsuccessful, we will restart the process without charging a fee again, except for recruitment costs.
We provide this guarantee for the 1st year, because our involvement does not stop at the signature.
Marketers with ownership and oversight
We are looking for marketing professionals who take ownership of the whole, maintain an overview and dare to give direction. Professionals who position marketing as a commercial force within the organization and translate strategy into concrete actions and results.
In many organizations, this means working as the first or only marketer, or rather becoming responsible for professionalizing a compact marketing team. More often than specialists, we seek professionals who structure marketing, set priorities and make commercial opportunities visible, working closely with sales, management and external partners.
The Velde Method helps us focus on who the organization needs for marketing to contribute structurally to growth.
The right person for the growth phase
At the marketing level, success is not just about knowledge of specific channels or tools. At least as important are ownership, overview, ability to change and the ability to connect marketing to the organization’s objectives. In many organizations, marketing is not about specialization, but about overview, prioritization and connecting marketing to commercial objectives.
That’s why we look beyond resumes and subject matter expertise. We analyze personality, drives and the way someone functions within the context of your organization. Does someone fit the phase the company is in? And does he or she have the qualities needed to further professionalize marketing?
With job-specific assessments, we substantiate a candidate’s ability to have marketing contribute structurally to visibility, lead generation and revenue growth.
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What marketing power do you need to realize your growth ambition?
That’s the question we start with, before we even bring a single candidate into the picture. Because a successful hire doesn’t start with a job title, but with a clear picture of what the organization needs to take the next step.
Schedule an exploratory meeting and discuss what role marketing should play in your organization’s next phase.
