Boretti six team
Boretti operates in Benelux and Scandinavia. Its ambition is bigger: to conquer the world! To realize this, Velde has put together her own Ocean’s Eleven for Boretti: the Boretti Six team!
Boretti’s assignment to Velde was clear. To recruit six executive specialists for the vacancies of CFO, CIO, Brand, HR, Product and Commercial Director.
Clear assignments
- The finance architect from scratch.
- Develop vision and strategy for EIM.
- Be leading in brand positioning & brand strategy for Boretti.
- The master brain behind the global product portfolio are.
- Develop, implement and manage the Global HR strategy.
- Inspire, drive and execute Boretti’s growth ambitions are.
This team writes history from its own expertise. With the same end goal: To conquer the world with passion and boldness with an innovative Italian Lifestyle Brand.
Building a dream
With the payoff “A once in a lifetime career opportunity!”, Velde launched the recruitment for Boretti’s 6 specialists. An assignment that is ‘one of a kind’ for candidates. After all, how often do you get the chance to build a dream together from scratch? To do something with a new team that has never been done before and thereby make history. A huge challenge that requires guts, passion, entrepreneurship but above all a can-do mentality.
It’s also a once in a lifetime moment from the client’s perspective. An entire C-level starting at the same time and going to do something together that has never been done before.
This approach is reflected in the campaigns for the positions. The vacancy texts short, concise and full of enthusiasm. A separate website set up for the vacancies. The online and offline expressions sleek and in one style. It is unmistakable that Velde is recruiting for ‘a once in a lifetime career opportunity’.
– Reinout Janssens
Huge response
Reinout Janssens, managing consultant at Velde, comments: “This case generated an enormous amount of response. The exposure was great and you could tell that Boretti’s question had triggered something in the market. During the many phone calls I challenged the potential candidates on their guts. Do they look at the market with an open mind and can they carry out their assignment based on their own expertise? Without beating about the bush. During this interview, things could go one of two ways. Either the candidate was wildly enthusiastic or realized they lacked sufficient experience and guts and declined to apply.”
A team is born
Boretti knew what they wanted to achieve with this Six team. The assignment for the candidates was clearly defined and perfectly aligned with Boretti’s ambition. It was up to Velde to realize the right match between the candidates and Boretti. But the mutual click between the candidates also played a major role in this process. This was reflected in the final round. Candidates cooked together and gave a successful final presentation for the board.
Viral with spagetti
During the recruitment process, Velde received more than 1,200 responses. Naturally, we reviewed these responses and informed the candidates. Even if the process ended here for the candidate.
But a viral moment is in a small corner. As a special thank you, every applicant at Boretti received a letter with a pack of spaghetti afterwards. And that led to tremendous hype on LinkedIn after a candidate shared the message.
Over 7,500 likes and 275 comments.
Looking for your own ‘Six team’?
At Velde, we believe in Great Ambitions. The better the ambitions of our candidates and clients match, the more benefit and job satisfaction both experience.
Would you like to know more about this? Then contact Reinout Janssens.
Contact Reinout
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